TikTok is introducing a new feature that enables them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the service announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread release. This development comes amid a rise in AI content, driven by emerging video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising content creators on another major platform primarily display content made by AI. A significant portion of this content is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that many people like content produced via AI tools, from computer-generated images to informative clips, and we want to give people the power to adjust the amount of that, according to their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are currently over a billion videos on its network labeled as AI-generated. Overall, over 100 m media items are uploaded to the service daily, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they see by accessing the content preference feature in the application and choosing “AI-generated content”. Additional categories that are already be controlled under the tool include current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
Its guidelines require users to label lifelike artificially created content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the service will henceforth apply an AI-generated watermark to content created with its built-in AI features, or flagged by an cross-platform project for identifying artificial media. This measure is intended to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a $2 million AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This initiative will assist educational bodies dedicated to teaching computer science.
Content Safety Approach
The platform has justified its moderation strategy, following debate over intentions to make redundant hundreds of content moderators in the UK. The company is planning to eliminate a significant number of roles in its content moderation team in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. TikTok announced a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
